How significant are the proceeds from TV Rights allocations? To achieve this, half of the amount representing the value of each market will be shared among the clubs depending on their performance in the previous domestic campaign the other half will be paid in proportion to the number of games each club plays in the current Champions League season. Indeed, the deal extends a 12-year relationship between European football’s governing body and BeIN which will also see the broadcaster have exclusive rights to the European national team tournaments organized by UEFA.Īt the end of every UCL season, 15% of the total Champions League income is allocated in accordance with the quota of each TV market represented by the clubs taking part in the competition.
This agreement includes rights to the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and the UEFA Women’s Champions League and will be aired across their vast regions in Arabic, English and French languages.
It mirrors an ever-growing demand for the ever-evolving content.Įlsewhere, Qatar-based pay-TV network BeIN Sports also renewed its Middle East and North Africa (MENA) broadcast partnership for the Champions League in a $200 million deal per year for the 2021/22 to 2023/24 cycle. In the United States, CBS and Univision secured the broadcast rights for the European competitions with a combined sum of $140 million per season, an increase on the previous $100 million deal. This contract represents the most lucrative ever for European football and with their flagship product, BT Sport now shows every live game and highlights in the UK.Īfter paying $102.99 million upon winning the bid, the broadcaster will then make six payments ranging from $154.48 million to $257.48 million between August 2021 and February 2024. UK pay-TV broadcaster, BT Sport, agreed a $1.5 billion deal to retain exclusive broadcast rights to the Champions League, Europa League as well as the new third-tier Europa Conference League from 2021 to 2024. So how expensive are the current TV Rights deals? The new arrangement means pay-TV network Sky Deutschland has been ousted as the principal broadcaster of European soccer’s top club competition, and marks the first time that Uefa has opted for a streaming-first broadcast model for the Champions League in the German market.The European football governing body then distributes the proceeds from these broadcast, commercial rights and tickets/hospitality to the participating clubs using a complex financial distribution model. In December, DAZN acquired the majority of rights to the Champions League during the next rights cycle Amazon Prime Video, the technology giant’s streaming platform, will also show matches, while public-service broadcaster ZDF secured live FTA rights to the final, along with highlights. Team Marketing’s recent tender process for Europe’s club competitions has shaken up the German broadcast picture. Though the financial terms of the deal were not disclosed, he added: “Throughout the RTL media group, we invest around €1 billion (US$1.1 billion) a year in content for our channels and TV Now.” Speaking to German news outlet Handelsblatt, RTL chief executive Bernd Reichart, described the acquisition of rights as “a strong statement” at a time when bidding for sports rights is “more intense than ever”, and said that the decision to buy was made “to focus on our own exclusive content early on”. Sky loses out to DAZN in German Champions League rights battle.Under the new three-year deal, a total of 282 games per season, including every match from Europe’s second and new third-tier club competitions, will be aired on RTL, its sister channel Nitro, and the network’s over-the-top (OTT) service TV Now.Ĭurrently, RTL splits the Europa League rights with DAZN in an arrangement where the bulk of live matches are on the sports streaming service and the free-to-air (FTA) network airs one game from every matchday. German commercial broadcaster RTL has secured exclusive broadcast rights to the Uefa Europa League and the Uefa Europa Conference League from 2021 to 2024.
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